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10 Steps to deploying a successful social business platform Step 2: Create a dedicated delivery team

Unless and until an organisation creates a budget for a dedicated social business delivery team, user adoption will wax and wane and eventually tail off. The delivery team is a group of people (roughly 1 for every 1000 employees) who work full time on the user engagement and sustained adoption challenges relating to the roll-out …

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10 Steps to deploying a successful social business platform Step 1: Culture Shift

Understand your culture in terms of collaboration and create a social business strategy that is in harmony with it. Simply making the technology available to employees is not enough; in fact it is a recipe for failure. 70 % of social business deployments are failing today due to the lack of a social business strategy. …

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Collaboration culture – Solving the user adoption challenge

Before we can discuss how organisations get their employees to meaningfully engage with a collaboration platform (user adoption), we need to briefly address the question of why collaborate at all? Fortunately we are in the middle of a perfect storm in terms of both organisational and consumer shift. The digital technology that we use to …

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Are you ready to become a Social Business?

Intec predicts that the path to becoming a Social Business is inevitable. However, the differentiating factors – those which will separate the leaders from the masses – will stem from how effectively an organisation embraces a Social Business culture; as well as the technology to deepen customer relationships, drive operational efficiencies and optimise the workforce. …

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Social Business Use Cases: Marketing & Sales

Social technologies are being used to gather insights about products and brands, opinions about competitors, and perceptions of market segments. This market research and customer insight can be used as input for product requirements and design, advertising campaigns, pricing, packaging, and other marketing and product development activities. In a recent study of 541 executives at …

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12 Ways Social Technologies Can Add Value

[vc_row el_position=”first”] [vc_column] [vc_column_text el_position=”first last”] 12 ways social technologies can add value in organisational functions within and across enterprises Deliver customer insights Co-create products Leverage social to forecast and monitor Use social to distribute business processes Derive customer insights Use social technologies for marketing communications/interaction Generate and foster sales leads Social commerce Customer service …

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The Rise of Anti-Social

Over the last decade social tools have become not only prevalent, they have become critical to business. Just under a decade ago I created a LinkedIn profile. I doubt I was in the first wave of early adopters, but I was early. So early I forgot about it for a few years until I started …

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Ed Brill "Opting In": Thank You In Many Ways

Last year I had the honour of answering a call for sidebar contributions to Ed Brill’s book, “Opting In: Lessons in Social Business from a Fortune 500 Product Manager”. I had no doubt it would be a well-written, informative book. Ed’s announcement today of his new role as Director of Market Management – IBM Mobile …

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Social Enterprise Debate

Over on ZDNet site there is a debate going on at the moment about whether the social enterprise is fact or fiction. This is particularly apposite, at a time when social media is becoming more prevalent in business for some people whereas many people are still sceptical. My own views are no secret, based on …

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Lotusphere in Review

Lotusphere is over for another year (and the perennial debate about the name also seems to have been put to bed – announcements have always said “Lotusphere 2013”). From the Domino standpoint it’s been another step on the road to the Vulcan vision and a reaffirmation of a new deployment model. We’ve seen in the …

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