Social Tag

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Social Business Use Cases: Marketing & Sales

Social technologies are being used to gather insights about products and brands, opinions about competitors, and perceptions of market segments. This market research and customer insight can be used as input for product requirements and design, advertising campaigns, pricing, packaging, and other marketing and product...

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12 May
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12 Ways Social Technologies Can Add Value

[vc_row el_position="first"] [vc_column] [vc_column_text el_position="first last"] 12 ways social technologies can add value in organisational functions within and across enterprises Deliver customer insights Co-create products Leverage social to forecast and monitor Use social to distribute business processes Derive customer insights Use social technologies for marketing communications/interaction Generate and foster sales leads Social commerce Customer...

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09 April
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Social Enterprise Debate

Over on ZDNet site there is a debate going on at the moment about whether the social enterprise is fact or fiction. This is particularly apposite, at a time when social media is becoming more prevalent in business for some people whereas many people are...

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29 February
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Lotusphere in Review

Lotusphere is over for another year (and the perennial debate about the name also seems to have been put to bed - announcements have always said "Lotusphere 2013"). From the Domino standpoint it's been another step on the road to the Vulcan vision and a...

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21 January
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