The Challenges

Social Business is not a technology play.  Solving the dual challenges of culture shift and sustained user adoption are paramount to securing a successful deployment and unlocking the business benefits.

The next section – ‘Why engage us’ speaks to the Social Business deployment challenges in detail and explains our approach.

But to summarise the 3 biggest challenges are:

  1. Culture shift
  2. Sustained User adoption
  3. Change Management

NB: none of these challenges have anything at all to do with technology per se. It is taken for read that all social business technology must be as easy as say Google to use. No software training offered, No software training needed.  The focus is much more on Immersion workshops and community management as we go on to explain below.