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10 Steps to deploying a successful social business platform Step 2: Create a dedicated delivery team

Unless and until an organisation creates a budget for a dedicated social business delivery team, user adoption will wax and wane and eventually tail off. The delivery team is a group of people (roughly 1 for every 1000 employees) who work full time on the user engagement and sustained adoption challenges relating to the roll-out …

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10 Steps to deploying a successful social business platform Step 1: Culture Shift

Understand your culture in terms of collaboration and create a social business strategy that is in harmony with it. Simply making the technology available to employees is not enough; in fact it is a recipe for failure. 70 % of social business deployments are failing today due to the lack of a social business strategy. …

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Collaboration culture – Solving the user adoption challenge

Before we can discuss how organisations get their employees to meaningfully engage with a collaboration platform (user adoption), we need to briefly address the question of why collaborate at all? Fortunately we are in the middle of a perfect storm in terms of both organisational and consumer shift. The digital technology that we use to …

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Are you ready to become a Social Business?

Intec predicts that the path to becoming a Social Business is inevitable. However, the differentiating factors – those which will separate the leaders from the masses – will stem from how effectively an organisation embraces a Social Business culture; as well as the technology to deepen customer relationships, drive operational efficiencies and optimise the workforce. …

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Social Business Use Cases for Human Resources Departments

Typical challenges facing human resources executives include: [checklist] Accessing, attracting, retaining and developing the best talent available Fostering workforce creativity and increasing speed/quality of decision making by shifting from a culture of knowledge hoarding to knowledge sharing Improving morale and job satisfaction, and reducing turnover by creating anytime, anywhere, “it just works” collaboration environments Integrating …

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Business Use Cases – Customer Service

The overarching benefit to deploying Social Business solutions in customer service operations is the ability to engage with customers and understand them more deeply. This helps organisations to anticipate and meet their customers’ needs in ways that differentiate them from the competition. If companies could increase customer retention rates by 5%, they could grow their …

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Social Business Use Cases: Marketing & Sales

Social technologies are being used to gather insights about products and brands, opinions about competitors, and perceptions of market segments. This market research and customer insight can be used as input for product requirements and design, advertising campaigns, pricing, packaging, and other marketing and product development activities. In a recent study of 541 executives at …

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Social Business Use Cases – Product Development

Business Use Cases – Product Development By removing barriers between people, a successful Social Business can quickly and cost-effectively bring new solutions to market and better meet customer needs. By using social platforms for co-creation, Social Businesses can engage a larger community beyond their own R&D staff. This helps to resolve product development challenges that …

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Will Social Business Be a Distraction?

Will Social Business be a distraction to my employees? Social Business provides a gateway for current and relevant information exchanges across geographies and organizational silos. Building trust and encouraging social interactions is key to driving social change in the workforce. A successful Social Business will not foster an environment whereby employees are constantly chatting to …

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12 Ways Social Technologies Can Add Value

[vc_row el_position=”first”] [vc_column] [vc_column_text el_position=”first last”] 12 ways social technologies can add value in organisational functions within and across enterprises Deliver customer insights Co-create products Leverage social to forecast and monitor Use social to distribute business processes Derive customer insights Use social technologies for marketing communications/interaction Generate and foster sales leads Social commerce Customer service …

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